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Why should you have a solar blogging strategy?

Keeping up with the latest trends in the solar sector and online solar marketing can be challenging. It’s easy to get caught up with your current projects and lose sight of what’s coming next.

We’ve seen several changes over the last few years regarding solar sales. These have definitely affected the demand and how we market solar. However, blogging is still a priority for solar providers. In fact, 90% of businesses now use blogs to help their brands.

In this article, we’ll give you some effective tips and the best blogging strategy to grow solar sales to increase visibility and search engine rankings for your solar company so you can attract more buyers who are ready and willing to purchase your solar products.

 

 

Know Your Solar Company Brand

Before diving into the details of the best blogging strategy to grow solar sales, the business pros over at Entrepreneur suggest making sure you know every aspect of your product, your solar company, and your solar brand:

  • What is your solar company’s mission?
  • What do you promise to your customers?
  • What are your product benefits?
  • What are the different product features?
  • What are the common product misconceptions?
  • What are your competitors up to?

best blogging strategy - content marketing - Helios digital agency

By knowing these aspects of your solar business, you’ll be able to write better blog content for digital marketing that will help your readers make an informed decision. You’ll also be able to anticipate their questions or doubts and address them in your blog posts, leading to more purchases.

 

 

 

Understand The Needs of Your Local Market

It’s important for solar companies and local businesses online to understand the unique needs of each location before starting any digital marketing. If you sell solar products in a region where there’s plenty of sunlight all year round, it will be an easy sell. If your solar products will be purchased in a region that doesn’t get much sunlight throughout the year, it’s important for the best blogging strategy to grow solar sales to let solar business customers know what options are best for them by highlighting information available from authoritative sources, such as the Solar Energy Industries Association, and let them know what they will need to do to have reliable energy throughout the year.

family buying home with solar panels installed

Solar companies should also consider who they are marketing to within a particular region. For example, if you target residential customers that have limited roof space with your digital marketing, they may not have enough room to install enough solar panels to fully power their home with solar energy. On the other hand, if you sell solar products to businesses, you will want to know how much power each individual business needs and how many solar panels they’ll require to fully power their operations.

 

Benefits of Blog Content for Solar Marketing Strategies

In the past, it was common for solar companies to mainly focus on cold calling or sending emails to potential customers. However, this sales team’s solar marketing strategy has proven to be much less effective than digital marketing and blogging to produce organic traffic and sales.

By having a digital marketing strategy and blogging, solar companies can create awareness about alternative energy and their products through organic search engine results. This is a great way to reach new customers who aren’t actively searching for solar products but may be interested in learning more about this energy option. It’s also good for cutting back on the need for paid ads.

Generate leads

By focusing on creating quality blog content in your marketing strategy, you can dramatically increase your solar sales. In fact, 80% of companies that use blogs for their marketing strategy have said that they have gained customers from their blogging efforts. By blogging, you’ll be able to expand your reach to a wider audience and increase your solar sales at the same time.

 

Get More Qualified Solar Leads Through Blogging

The best way for solar installers to get more solar leads is to create content that attracts an audience already interested in solar energy and solar systems. This means, to get more leads, you should focus on creating high-quality blog posts that dive into the details of solar energy and the advantages of solar installation and using solar panels.

Solar business online

You should also address common concerns or misconceptions about solar energy and solar services with your content marketing, such as how much it costs or if solar power really works in a customer’s area. By addressing these concerns, you’ll be able to attract new solar leads who are already interested in solar energy. These are people who have already done research on solar panels and have decided that they want to purchase a solar system.

For the best blogging strategy to grow solar sales, make sure to include a form that collects their contact information, even if they aren’t quite ready to make a purchase yet. Offering further information, such as in the form of an in-depth guide, may inspire those who are interested in giving you their email addresses.

 

Stop Being ‘Salesy’ and Help Customers Make their Buying Decision

The best way to alienate potential customers is to sound too salesy and pushy. According to Forbes, you want to connect first. An excellent way to do this is by offering helpful information that answers your customers’ questions and alleviates their doubts about solar technology.

With each blog post, solar installers can create helpful content that will make it easier for customers to make their buying decision without feeling like you’re pressuring them to purchase solar panels. This will help you gain more customers and close more sales.

Solar business

If you are unsure of what to write about for your solar business, you can create articles that offer helpful insights for prospective customers. Talk about how to choose the right solar panels, how to determine their solar energy needs, how to size their solar system, and how to get the most out of their solar equipment.

 

Use a Content Planner Tool like SEMRUSH for Solar Marketing

SEMrush

This is a great combined content research tool and competitor SEO analysis tool. Do you want to know how you compare against the competition when it comes to solar marketing? Use this or a tool like it (although we highly recommend SEMRUSH) to make sure that your content shines above the rest.

 

Turning Visitors into Solar Leads With Lead Capture Forms

The first step in any solar marketing process is to get attention. The next is collecting those solar leads. Lead capture forms are your opportunity to do so within the best blogging strategy to grow solar sales. This is how you’re going to funnel your traffic into your email list or sales funnel and turn blog visitors into customers.

Remember – The initial goal is to develop a relationship and nurture it through ongoing communication.

website lead capture form Helios digital marketing agency

 

Add Solar Business Customer Referrals and Testimonials

Another excellent and proven-by-research way to boost your solar marketing and sales is by adding customer testimonials and referrals to your solar blog.

Solar marketing campaign

By featuring customer testimonials, you can showcase real-life examples of your customers’ solar system results. You can also use these examples to showcase how other customers have benefitted from solar energy. The examples can be used to show new customers what your solar panels are capable of.

 

Add an Opt-In Pop-Up Offer to Push Them Over the Edge

By adding an opt-in pop-up offer to your blog, you can collect more solar leads to convert into sales. Offer a discount, an additional item or service, or a free solar guide to anyone who signs up.

Solar energy company

 

Search Engine Optimization (SEO)

One of the most important aspects of growing your solar company is focusing on your search engine optimization. By using the best blogging strategy to grow solar sales, you can improve your SEO and help your digital marketing without needing to increase your solar marketing budget.

Solar installations and solar businesses

Improve your SEO by integrating keywords into your blog posts. You can also increase your blog’s authority by guest blogging and by linking back to your original blog posts.

 

Optimize Your Landing Pages for Click-to-Call Links

Another aspect of growing your solar sales is optimizing your landing pages for click-to-call links. If you’re selling solar systems, you’re likely to see a large number of sales leads coming from online leads.

Add a popular click-to-call plugin on your landing page and test it in a few browsers and on different devices to make sure that it functions correctly.

 

Integrate Tools like a Solar Panel installation size calculator or Free Quote

One of the best things you can do for this is to offer free solar panel estimates or installation quotes. This can be done with a contact form or with your own online calculator. This will show them what they’ll get if they buy solar panels from you. It is also a great way to build trust and become a source of useful and personalized information for potential customers.

Social media marketing

 

Guest Blogging to Build Backlinks and Authority

Guest blogging is one of the best ways to boost your authority without spending too much time and money or having to overuse paid ads, according to Inc. You can get into some major publications and build backlinks to your website by guest blogging.

However, you don’t have to start big to build backlinks. Find blogs in the solar industry and offer to write guest posts for them. You will want to make sure that your posts are quality. You will also want to make sure that you’re pitching the right solar blogs. Make sure that your guest post is on a blog that’s authoritative in the solar industry and that has good page authority. This is going to help you improve your own SEO.

 

Wrapping it Up

By following these solar marketing tips and using blogging as part of your solar marketing strategies, you can grow your sales and increase visibility, attracting more customers who are ready and willing to buy your products. That’s the key to success.

Still overwhelmed when it comes to digital marketing strategies? <strong and let Helios do the hard work for you.